‘Coupled’: Fox Admits Mark Burnett Dating Show ‘Didn’t Work’

"It probably felt a little bit to close to other reality shows that are being done very well"


Key Art - Coupled On Fox
COUPLED may soon get swiped left.

Mark Burnett’s tropical island dating series was a ratings disaster for Fox — attracting just over one million viewers each week — and now appears to be on the verge of cancelation.

“We really haven’t made a decision yet,” network programming boss Dana Walden tells TheTVPage.com.

Walden, however, admits that the program “didn’t work.”

“Mark…delivered us a beautiful looking show that was very well cast that didn’t resonate with our viewers,” he says.  “It just didn’t.  It probably felt a little bit to close to other reality shows that are being done very well right now.  There wasn’t really a need to do another relationship on an island show.”

Filmed on location in Anguila, COUPLED featured 12 single women looking for love.

On each episode a new bachelor would arrive, giving the women a choice to proceed to the right and pursue him or proceed left and wait for the next man.

Walden admits it was that Fox that pitched the concept of doing a Tinder-esque relationship show to Burnett.

“We liked it,” she said.  “But you know, the failure rate in television is extremely high.  Even for someone like Mark Burnett and we are excited to be working with him again.”

Burnett is Executive Producer of BEAT SHAZAM, a new interactive musical game show based on the popular Shazam app.

Contestants will be compete against the app which identifies the names of popular songs.

No premiere date has been announced yet.