Netflix: Is Live Programming Coming Soon?

“There is no technological reason not to do live on Netflix”

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Netflix — which began as a DVD-by-mail company — has now evolved into a full blown television network with 70 million U.S. subscribers and hundreds of hours of original and award winning programming.

So the next logical step in its grown, one would suspect, might be to incorporate live news, sports or cultural events.

Or maybe not…

“There is no technological reason not to do live on Netflix,”  programming chief Ted Sarandos told TV critics in Los Angeles Sunday.

“[But] I would say that part of our core consumer proposition is on demand.  Watch what you want.  So doing live programming in a way muddies the consumer proposition.

“Maybe live is one of those options for people but [we have] no immediate plans to pursue live sports or anything like that.”