“We’re not in business with him, but love it or not, he is [one of the most] important political figures of all time,” Greenblatt told TV writers today during NBC’s executive session at the TCA Winter Press Tour.
Last June, the Peacock network was quick to sever its business relationship with the billionaire blowhard and Republican presidential candidate after Trump made comments that could be perceived as insensitive to the Latino community.
A statement released at the time read: ”At NBC, respect and dignity for all people are cornerstones of our values. Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.”
The network, did, in fact, get “out of business” with Trump, selling its stake in the MISS UNIVERSE PAGEANT and firing him from CELEBRITY APPRENTICE.
“That was June and July when most of us thought he would be in the back of the political arena,” Greenblatt admitted.
“He is a frontrunner now and the poll numbers are astounding. He is everywhere.”
Including, of course, NBC.
In recent months, Trump has been a frequent guest on many of the network’s entertainment programs, including THE TONIGHT SHOW STARRING JIMMY FALLON and, in December, SATURDAY NIGHT LIVE.
“If we were in business of never having anyone guest on the network with views that [we] disagree with, we’d be out of the business,” Greenblatt said.
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