Netflix just got some grass roots competition.
A new, independent “television network” helmed by Emmy-nominated writer and producer Jon Hotchkiss hopes to redefine the way digital content is created and distributed.
Adorable Puppies, Inc. currently offers access to 20 hours of original content from its three flagship series — THIS VS. THAT, GET SEXX TONIGHT and PIZZA WITH WRITERS — for a monthly fee of $2.99.
More titles are currently in the works.
“The Internet now makes it possible for me to distribute my content around the world from my garage,” says Hotchkiss, whose previous credits include POLITICALLY INCORRECT, THE LATE LATE SHOW WITH CRAIG KILBORN and PENN & TELLER: BULLSHIT!
“I don’t need the networks to tell me how to make my shows. That isn’t to say that I don’t want to collaborate. I am happy to. I just think that as a creative person, I would like for my ideas to be the things that I invest my time and my money in.”
Hotchkiss — an executive producer of the 2008 reality series MY DAD IS BETTER THAN YOUR DAD — converted the entire backyard of his Sherman Oaks, California home into a state-of-the-art production studio, complete with all the tools to create network-quality programming.
“It was a better set up than a lot of places I have worked,” says Nick Malis, executive producer of TOSH.O and a guest on the first season of PIZZA WITH WRITERS.
Malis believes services like Adorable Puppies — which is completely uncensored and free of advertising — will grow in popularity as production costs drop and content creators abandon outdates business models.
“No one really cares about big networks or live TV,” he tells TheTVPage.com.
“It is all online now. Whoever is making good, online content that you can watch anytime is probably going to be successful.”
Hotchkiss declined to share current subscriber statistics, but notes that THIS VS. THAT, a program which uses science to answer everyday questions (“What is the fastest way to board an airplane?”) has been viewed more than 3.5 million times on other streaming services.
“I am not aware of anyone who has, in the way that I have, set up a TV network,” he says.
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