‘Modern Family’: Entire Episode Shot On Laptops, Mobile Devices

Show takes product placement to a new level


Ty Burrell, Ariel Winter in 'Modern Family'

Holy product placement, Batman!

Next week’s episode of MODERN FAMILY will essentially be a 30 minute informercial for Apple, Inc.

“Connection Lost,” airing February 25, was shot entirely using MacBook Pros, iPads and the iPhone6s.

“It’s going to look amazingly gorgeous but yet real,” executive producer Steve Levitan told TheWrap.com.

The story — in which Claire Dunphy (Julie Bowen) fears daughter Hailey (Sarah Hyland) has eloped — is told primarily through a series of FaceTime chats between members of the Dunphy-Pritchett clan.

“This is how families are communicating today,” Levitan said. “I see it in my family all the time.”

Levitan did not disclose how much — if anything — producers were paid for the brand integration stunt.

MODERN FAMILY airs Wednesdays at 9:00 PM on ABC.