Celebrities are another story.
“We’ve been asked several times to do that stuff, but I don’t have interest in that,” he says.
“Nine times out of 10, the celebrities are just there to reinvent their career. I am about kickstarting careers, not reinventing.
“I don’t have a lot of patience for celebrity versions [of shows].”
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Gordon, a celebrity in his own right, would rather share the screen with his 13 year-old daughter Matilda, who appears February 3 as a special guest on MASTERCHEF JUNIOR.
Tilly, as she is also known, just completed production of her own cooking show for kids which will air this spring in the U.K.
Gordon is executive producer through his company, One Potato Two Potato.
“It is almost like her holding court for other 13 year-olds and teaching 13 year-olds how to cook as good as she does,” he tells TheTVPage.com.
“It’s about sharing that knowledge. Cooking is a very unselfish thing to do. So that is why sometimes chefs make the world’s worst businessmen. We are always giving, giving, giving… There is a nice nature to a young cook that gives through food.”
MASTERCHEF JUNIOR airs Tuesday nights at 8:00 PM on Fox.
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