A pajama-clad family from North Carolina is on its way to becoming America’s next reality TV sensation.
Perhaps you remember the Holderness clan: dad Penn, mom Kim and kids Lola, 7, and Charles, 4.
They shot to Internet fame last year in a viral video called XMAS JAMMIES.
The clip has been viewed more than 15 million times — enough, it seems, to catch the eye of the producers at Figure 8 Films (the team behind 19 KIDS AND COUNTING).
HOLDERNESS — which begins filming in January — will air on the UP network and follow the family as it creates wacky, offbeat videos, mostly for corporate clients.
“They’re still working out the details, but the network we’re signing with will focus on watching our company at work, how we go about making the videos,” Penn, a former TV news anchor says.
Last month the family struck viral gold again with the Thanksgiving parody ALL ABOUT THAT BASTE.
“The family videos are not the core of our business, but they’re the most important advertising we have,” Penn tells Marti Maguire of NewsObserver.com.
“Every time we put one of those videos out, we get a bunch of phone calls from different companies.”
“Kim and her partner had started The Green Room as a media training company, and at first when people asked if they did video, they didn’t. So we went to the Apple store and got a Mac and a camera, and we played with it and put together a portfolio. The company wasn’t sustainable enough to raise a family of four, but Kim just kept putting the bug in my ear that we could do this full-time.
“We didn’t anticipate the music part of it. We didn’t anticipate our family being involved. But it’s been incredibly advantageous. We got 17,000 emails after the video went out, and some of them were legitimate leads. It really helped us land a couple of early clients.
HOLDERNESS is expected to air beginning in February on UP.
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