‘Happy Endings’: Fans Outraged By ABC’s Twitter Stunt

Network uses account of cancelled show to promote new show

'Happy Endings' Cast Photo

Social. Media. Fail.

Fans of HAPPY ENDINGS were not amused by ABC’s decision to use the canceled sitcom’s Twitter account to promote one of its new midseason shows.

On Friday (12/27), the network tweeted the following message to HAPPY ENDINGS’ 97,781 followers:

It’s #FF & we have the perfect show for our #HappyEndings fans that we know you’ll love! Follow @MixologyABC to learn more! #FollowFriday

'Happy Endings' Twitter

Fans of the cult-favorite comedy immediately began slamming the network with comments like “New low,” “Way to make me NOT watch” and “this is how to not move banked social media followers to a new show.”


ABC had little to lose since HAPPY ENDINGS is off its airwaves (a marathon of all 57 episodes kicks off New Year’s Eve on VH-1).

But in the end, the desperate attempt at generating publicity didn’t seem to work very well.

As of Tuesday morning, MIXOLOGY has accrued only 1391 followers.

MIXOLOGY — a comedy about ten single friends set against the backdrop of a bar — premieres February 26 at 8:30 PM.

Will you be watching?  Let us know in the comments below.

Sean Daly

Sean Daly

Editor-In-Chief at TheTVPage.com
Sean Daly is a veteran entertainment journalist.His work has appeared in People, Us Weekly, The Toronto Star and other top publications. He was the west coast TV reporter for The New York Post from 2008 - 2013. Sean is the author of Inside AGT: The Untold Stories of America's Got Talent and Teen Mom Confidential: Secrets and Scandals From MTV's Most Controversial Shows.
Sean Daly