Social. Media. Fail.
Fans of HAPPY ENDINGS were not amused by ABC’s decision to use the canceled sitcom’s Twitter account to promote one of its new midseason shows.
On Friday (12/27), the network tweeted the following message to HAPPY ENDINGS’ 97,781 followers:
It’s #FF & we have the perfect show for our #HappyEndings fans that we know you’ll love! Follow @MixologyABC to learn more! #FollowFriday
Fans of the cult-favorite comedy immediately began slamming the network with comments like “New low,” “Way to make me NOT watch” and “this is how to not move banked social media followers to a new show.”
ABC had little to lose since HAPPY ENDINGS is off its airwaves (a marathon of all 57 episodes kicks off New Year’s Eve on VH-1).
But in the end, the desperate attempt at generating publicity didn’t seem to work very well.
As of Tuesday morning, MIXOLOGY has accrued only 1391 followers.
MIXOLOGY — a comedy about ten single friends set against the backdrop of a bar — premieres February 26 at 8:30 PM.
Will you be watching? Let us know in the comments below.
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